\ Why your small business should be on Instagram?

Why your small business should be on Instagram?

Wondering if your should be using ?  You’ll find many write ups out there.  I’ve compiled a simple list of pro’s and con’s that you should consider. Here is your quick and easy guide to see why you should be using Instagram.

  1. It’s quick and easy to use
  2. Most active & engaged users
  3. Reach new customers using
  4. Easily shareable via other channels
  5. Integratable in some email marketing programs (i.e. Constant Contact)
  6. Promote products using professional looking images
  7. Photos promote emotion; Emotion fuel people
  8. Multiple filters to easily enhance your images
  9. Build your brand (trust & personality)
  10. Increase traffic visibility
  11. Free visual advertising
  12. Less competition for your brand may be using IG
  13. Easily increase your reach through organic growth

Instagramified-

Suggestions & Cautions for utilization

  • It’s owned by Facebook so has good compatibility when sharing
  • Limited area for company, personal description
  • User privacy settings (consider this carefully – why would a business want a private profile – and YES you do see some???)
  • Be sure to include your website URL in your profile
  • Research hashtags before use (lots of people search hashtags – be sure you are not using something that might be offensive to your customer)
  • Inability to share posts without a sister app (i.e. RePost, ReGram, etc)
  • Can’t add links in description text
  • Ability to send private photos to another user (check out what your kids are sending)
  • Ability to tag your location (may be a good thing for businesses – not so much for children)
  • Instagram reserves the right to use your images

Instagram

Logos

Logo – 161 x 161
Web Logo – 110 x 110

Image Sizes

Square – 1080 x 1080
Displays – 640 x 640

To get started on Instagram

https://help.instagram.com/454502981253053/

 

Download the pdf version here

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