Prepare to be amazed. This chart, from chiefmartec.com, shows all of the options available in 2015 across the landscape of marketing technology. No wonder most people have their heads in the cloud when it comes to figuring out what their Social Media strategy should be. This has got be be daunting and a bit scary for large corporations who have a Social Media Marketing guru on staff; imagine what a small mom and pop business and startups must think. And, this is just the tip of the iceberg! Small business of all kinds are simply trying to stay alive, get a little market share, and cannot compete with the dollars it takes to be on the first page of a Google search.
With so many options, there is certainly a need for someone to search through some of the various options and offer some very basic advice on how and where to start. It’s a very complicated business, while gaining followers may be easy gaining customers is more difficult. Simply put, it’s not for the fainthearted.
Start with doing your research on what keywords fit your business, your market, your client. Then move forward slowly from there building your strategy across the platforms you feel will work for you. It takes a little knowledge, a lot of time and more patience to get started. Look for tools that can help you be more productive with the time you do have allocated for building your #Social Media audience.
Read the full article below:
Even I was surprised that the number of vendors nearly doubled from last year’s edition, which charted an already-staggering 947 companies. This growth was partly due to new entrants, but also due to more thorough research:
And yet, amazingly, this is still not comprehensive. Counting marketing technologies is like counting stars in the sky — there’s always a higher resolution at which you could see more. Consider this the Mauna Kea observatory view, but not yet the Hubble telescope view.
The 2015 edition of my #marketing technology landscape #supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more):