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What You Need To Know About Intellectual Property Rights

IP-rimer: A Basic Explanation of Intellectual Property

I highly recommend this article if you use the internet!  It’s a Must Read primer about Intellectual Property,  Copyrights and Trademarks by Will Frank, a licensed Lawyer in the state of New York.  Very informative and helpful.  Check it out and follow us on Medium today!

What you need to know about Intellectual Property rights by Will Frank

“Maybe it’s a matter of knowledge bias, but I usually wince when I see a discussion of intellectual property online. At best, people make mistakes. Only natural, nobody’s perfect, but we can strive. At worst, people completely misunderstand every aspect of the topic. And this is a topic that comes up a lot online, after all.

So I thought I’d set the record straight with a set of essays discussing the topic, in a hopefully entertaining fashion, to improve understanding” Will Frank   Read More…

Originally published at medium.com on November 19, 2015.

5 Types of Landing Pages Your Small Business Should be Using

I’m sure you’ve probably heard of Landing Pages, but why do you need them?  You have a website, right?  Well, maybe not according to Yodle.com 52% of Small Businesses don’t have a website!  So how do you handle online marketing, where do you send your customers?  Facebook Pages can only go so far.  Or, maybe you don’t think you can afford a full-fledged website and have never heard of a Landing Page.  Let’s talk about what they are and how you can use them.

5 Types of Landing Pages Your Small Business Should be Using

Landing Pages are simply a website that includes all the information your customer needs in one place.  A one page website if you will.  It may have different sections showing what you offer, photo galleries, contact forms, and news.  They can be of any length necessary to get all the information you need to someone visiting your site.

Here are 5 types you should consider using

 

1. Focused Mini-site Page

As I mentioned earlier, over HALF of the business in the US don’t have a website. There are over 22 billion people on the internet and having a web presence is a fundamental necessity to success in the 21st century!  Your customers are much more likely to trust your business if you have a website or landing page.  Many professionals recommend never sending your social media traffic to your main website, but rather a focused landing page where you can easily interact with your visitor.

What’s holding you back?

Building individual pages from scratch can be expensive and time-consuming.  You need to have knowledge of Web Design, you need to have a separate URL and hosting site.

Is there a less expensive path?

Choose a theme from one of the many sites on the internet and have your Web Designer do the work for you.  You’d then host it on the same site as your website and you don’t need a separate Domain unless you really need to have one.  Template sites typically have loads of themed pages to choose from based on your business type or for specific themes you like.

2. Launch Page

Whether you use Facebook posts, advertise in a local magazine or local online marketing site you are sure to need  some sort of press release for new products or ideas that you are offering new & existing  customers.  A launch page can be a great solution to do just that!

A Launch Page Can:

  • Assist you gather email address for products you are about to launch
  • Be an enticing place to showcase special product offers and services

Other Benefits:

  • They are usually shorter in length than a regular landing page
  • Typically focused on one specific product or service
  • Easily convert potential customers

3. Event Page

The importance of drawing a crowd is still of extreme importance to any small business effort.

Without promotion, something terrible happens. Nothing ~PT Barnum
 “Without promotion, something terrible happens…nothing!”  P.T. Barnum

Whether it’s a meeting, conference, job fair, or other type of social gathering an Event Page can help you draw attention to your special occasion.  They can also help appeal to people that are interested in what you have to offer.  Using this type of page in conjunction with your social media marketing efforts can greatly enhance any business event.

4. eBook Page

It doesn’t make a difference what type of business you have; eBooks are a big draw and strong marketing tool.  Free giveaways can be essential to assist a mom & pop brick-and-mortar store become profitable on the internet.  Some ideas might be, how to manuals, do’s and don’ts for fashion trends or consumer tips for your industry.  Online businesses regularly use eBooks as a valuable marketing tool to build email lists and sell more products or services.

5. Contest Page

Many times contests are used to increase email lists by offering something in return for potential customer contact information. Having a central location to drive traffic can help you execute your giveaway and give credibility to your campaign, solving the many issues of “how do I hold a legitimate contest?”.   The simple “do this and get that”, on Facebook, often falls short of the goals you are shooting for.  Try using a landing page for your next giveaway.

How Else Can I Help?

Ideas may be spinning in your head right now!  You’re probably thinking of various ways you could use one of these pages for your business.  I’d love to discuss potential ideas and help you come up with some solutions that can help grow your business.  Either leave a comment below or use the form on my contact page to drop me a note.

Top 10 Sites to Stay in Tune with Social Media

I’ve been around the web for many years and like many, Google has become my BFF.  However, there’s always a few places I seem to end up again and again.  I’ve discovered they not only publish great content, in the areas I’m interested in, but a lot of it.  If you’re like me, you try to limit the time you spend going down rabbit holes looking for the next article that catches your attention.  New platforms help put a lot of variety at your fingertips, it’s hard not to find things in multiple areas of interest.

So much to read and so little time to do it,  I have several irons in the fire, and also wear several different hats when I’m looking for content.  If you’re looking for some fresh ideas, check out the top 10 blogs & publishing sites I can’t live without!  (in no specific order)

  1. The Nectar Collective – is an online resource for bloggers and creative entrepreneurs. We offer a daily blog, design studio, and consulting services.
  2. Social Media Examiner – the world’s largest online magazine, Social Media Examiner® helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate awareness and increase sales.
  3. Hub Spot – is the world’s leading inbound marketing and sales platform with 15,000 customers in more than 90 countries.
  4. Mashable – the latest digital, social media, , tech, entertainment, lifestyle and world news  the top resource for digital culture.
  5. Fast Company – founded on a single premise: A global revolution was changing business, and business was changing the world. 
  6. The Lardok – (formerly The Geek Byte) publishes the latest technology news to keep you updated whats happening in the world. Personally I liked the original name better, but then I might be a little biased!
  7. Social Media Today – a collaborative blog publishing great posts from the web’s best thinkers on social technology.
  8. Medium – is a different kind of place on the internet. A place where the measure of success isn’t views, but viewpoints. Where the quality of the idea matters, not the author’s qualifications. A place where conversation pushes ideas forward and words still matter.
  9. Career Girl Daily – the Nr. 1 Destination For The Career Girl In Heels!
  10. Bloglovin’ – their goal is to help you stay up-to-date on the blogs you love and discover new ones from your friends and favorite bloggers.

 

Why I May Never Write Again

I’ll preface this by saying that I’m not really a writer to begin with.  I have dabbled with the idea over the years, by starting at least a dozen different journals none of which have more than a few pages completed.  I have a very hard time putting my feelings & thoughts on to a piece of paper.  I mean, what if someone else finds it and reads it? How embarrassing would that be?  Aside from the fact that what little I have written was all penned out of either love or depression; it seems that what makes me want to scribble something down are those highs and lows.  I’m in-between most of the time, well you get the picture.

Journaling
Photo by Pixabay

Does “ is ” Really Work?

Not being accomplished in , I’ve learned that blogging has been no different.  So… how does one become a blogger if you can’t or don’t like to write you ask?  I started reading other blogs on the subjects I wanted to cover and quickly found that most of what I want to write about has already been covered by someone else and most likely in a much better style than I would have come up with anyway.  At first I thought I’d figure out how to nicely curate the information into my own words and post on my blog.  You know what?  That takes a ton of time, that I really don’t have!

Sharing is Caring
Photo by Pixabay

That’s where the sharing comes in, I asked myself why not just help others get more exposure and in turn provide my readers with a professionally written article that probably has nice graphics too!   I decided to test the theory on my new Twitter account.  I quickly discovered I could just share the original article and grow my own following at the same time; spending my time locating great articles and providing a service to my followers and my niche. one stop reading from a variety of sources.  I wasn’t up for re-inventing the wheel anyway!  It seems to be working, in a little over 2 months I’ve been able to organically grow my account to over 600+ users looking for a single place to find the content they want to see.

A GPS Doesn’t Work Without a Destination

My original goal was to build a following of people looking for , and information and resources.  To provide my readers and followers with the most up-to-date data on what it takes to start a new , build an effective website and be found on social media, so they can wisely determine where to spend their time and money.

A GPS Doesn't Work Without a Destination
Photo by StockSnap

Whether it’s a small family business, a new  or a blog dying to be written my vision is to help those individuals find a place on-line that will give them a viable alternative to doing the tech stuff themselves, so they can focus on their main objective of getting their idea off the ground.  I’m still in route to my final destination and have taken a few scenic detours, but I am having a blast along the way!

In My Own Words or The Final Journey

That doesn’t mean I’ve given up on trying to come up with content for my website and blog.  It just means that I’ll be a bit more selective, and strive to publish the things I feel are most important to my endeavor and fit with the niche I am carving out for myself.  I really enjoy doing the geek stuff, the creative and artistic stuff whenever I can, so I’ll stick primarily to the things, I think, I do best: create startup websites, design basic social media images and make cute whiteboard and explainer videos.

Big News at Instagram!


Instagram
announced this morning they have updated their app to include Portrait formatted !  This is a huge step forward in providing users the features they want most in Social Media platforms.  Owned by , said it will also be a way for them  to capitalize more on the rise in videography users now crave.  It will also put them in a position to capture market share against popular apps like Snapchat.

The new features will also allow users the ability to make choices in what portion of the photo they want to crop and/or keep, especially when using photos of groups of friends or landscape scenery shots.  Well done Instagram!

“Square format has been and always will be part of who we are,” reads an Instagram press release. “That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”

Instagram users will be able to adjust the orientation of their photos to portrait or landscape by tapping on the format icon before editing. Once shared, the full-sized version of the photo will appear on other users’ feeds, but the post will still show up as a center-cropped square on users’ profile pages.

Curated from Instagram Announces Big Changes in Formatting

 

 

 

How I became a geek. Or am I a nerd?

From an early age I learned and loved nerdy things.  My father and mother were both Ham Radio Operators, in the 60’s, so I grew up around Amateur Radio, Morris Code, teletypes and the like. I still remember their old calls signs; K0YWP & K0WNR.

Mom & Dad in the Radio Room
Circa 1962

After nearly joining the Air Force in 1970, they really wanted me because of my exam scores in the electronics and mechanical tests; I began working for the engineers at what was then the Ordnance Division of Honeywell in Hopkins, MN.  Oh, I didn’t join the Air Force because the sales guy at Musicland convinced me that 4 years of my life was such a long time, after all… I’d be 21 by then.

While working at Honeywell, I garnered a “top secret” security clearance, because of the Vietnam weaponry they were developing and learned the skills that would later get me into, what was to become, the IT world.  I remained at Honeywell for 3 years; until leaving Minnesota’s snow covered streets for a vacation in Denver, upon arriving in Mid-February I washed my car in my swimsuit.  I decided that was a much better climate for me!  Six months later I moved to Denver.  I spent the next half decade learning skills that would be the catalyst, for my 34 year career.

Computer Room – Circa 1962

In April of 1977, when I was 25, I was gifted with a most precious bundle of joy when my daughter was born.  Being a wasn’t easy and making enough to earn a living was also very challenging.  In 1978 I applied for a job at May D&F in their new Construction & Engineering Department; I’ve always felt I got the job because I knew how to run the office blueprint machine, something I learned at Honeywell.  Being the Xerox key-operator, their, didn’t hurt any either!  What’s a key-operator you ask?  I had the only key to open the copy machine to clear jams, put paper & toner in, a highly prestigious responsibility at the time, after all it was in a secured room adjacent to the 500+ sq. ft. computer room!

In 1980, the store moved away from Mountain Bell as our telephone provider and installed a shiny new orange Rolm CBX phone system; one of pioneers in computerized business systems. After convincing my Manager the company needed someone to manage “the computer” I was put on probation as the Telecom Manager, a title I would earn 6 months later.  Several years into running diagnostics, making software changes, doing traffic studies, upgrades and installations I was on my way in the technology industry.

Early Computers

1980's PBX
Believe it or not – I could not find a Picture of a Rolm M CBX on Google!

1980's Portable Computer
The 50 lb. laptop

Having purchased a new Compaq Computer to help with traffic studies on the phone system, it became clear how much a personal computer (PC) would also be beneficial in the office keeping track of expenses and projects.  I convinced my manager we needed one in the office.  By 1984 or so I had an IBM Clone on my dining room table too; although, my first computer was a Commodore 64 with an attachable cassette tape drive that I programmed tic-tac-toe on; introducing my then 6 year old to the world of computers.

Enter the new computer age… the !  We have arrived.  Prior to Microsoft Windows being introduced; I was working with MS-DOS and using a Free-net, Compuserve or AOL to get connected to the “internet”.  In fact when I was first introduced to Windows, I wondered why anyone would need such a program.  I didn’t wonder long.

40 Years of Removable Media Storage
40 Years of Removable

Over the next 30 years I would go from being a single to being a widow and back to single mom.  I went from being a girl-Friday to being a Regional IT Manger for one of the nation’s largest retailers; from having no employees, to having a team of 11 technicians that maintained 46 Department Stores, across multiple states.  During that time, I took advantage of every opportunity to learn new skills, whether it was related to the Telecom Industry or Information Technology.  I learned CBX Programming, SQL, HTML, Dreamweaver, ColdFusion, Adobe Creative Suite, Microsoft SharePoint and a number of other programs used to develop websites.  I designed and implemented the first equipment Service Ticket System for our company and created numerous department intranet pages.

It’s been personally rewarding to design websites over the years, for myself, family, and friends and I’m still a single mom so it’s also a great a side business and is something I still love doing now that I am retired and taking care of my aging mother.  So that’s it in a nutshell, as they say… I’ve been a or if you prefer all of my life; in fact you might say I was a geek before being a geek wasn’t cool!

Glossary of Terms

CBX

A hybrid system leveraging the military computer controlled communication framework voila the Computerized Branch Exchange

IBM Clone

The first generation personal computer’s not built by IBM

Free-net

A community internet system provided by many Universities and Colleges to access bulletin boards (chat rooms), data transfer and the internet.

Check out this excerpt from the Cleveland Freenet about them.

Girl-Friday

‘go to’ girl; a female who will help you get things taken care of; a female you can rely on when you are in need of extra assistance; a female who acts as a ‘jack of all trades’ and is capable of doing almost anything; a girl you can count on when you are overwhelmed with your own chores and the duties must be done; a girl who does most of the leg work on a project, but never takes (or gets) credit.

Curated from Urban Dictionary: Girl Friday

Nerd vs Geek

The original meaning of “geek” was a carnival sideshow freak, generally portrayed as a fool or idiot and whose act included biting chunks out of snakes, biting the heads off chickens and eating rats, and similar disgusting acts. Only in the latter half of the 20th century did it come to mean someone obsessed with technology or other nerdy activities or hobbies.

A “geek” is someone with a lot of expertise in, and passion for, a specific subject which could be anything from computers to history to astronomy to cooking gadgets.

A “nerd” is someone who is overly interested in some subject in a way that is detrimental to his or her life. You can be a nerd about anything, though it’s easiest to be a nerd about technology. Being too much of a nerd is associated with a lack of interest in other important life areas and incompetence at dealing with the opposite sex.

Update, 22 months after writing the above: I am getting the impression that usage is evolving over time such that “nerd” and “geek” are getting closer and closer, and that today, “nerd” is much more commonly used in a totally non-perjorative way than it was a couple years ago. Many people probably use the words interchangeably these days.

Curated from What’s the difference between a geek and a nerd? – Quora

 Parting Thoughts

I’ll leave you with this quote from Zachary Levi (AKA “Chuck Bartowski”)

“Being nerdy just means being passionate about something, including everyone – the coolest people on Earth are passionate and therefore nerdy about something whatever it is, whether it’s sports, or gaming, or technology, or fashion, or beauty, or food, or whatever.”

 

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