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What You Need To Know About Intellectual Property Rights

IP-rimer: A Basic Explanation of Intellectual Property

I highly recommend this article if you use the internet!  It’s a Must Read primer about Intellectual Property,  Copyrights and Trademarks by Will Frank, a licensed Lawyer in the state of New York.  Very informative and helpful.  Check it out and follow us on Medium today!

What you need to know about Intellectual Property rights by Will Frank

“Maybe it’s a matter of knowledge bias, but I usually wince when I see a discussion of intellectual property online. At best, people make mistakes. Only natural, nobody’s perfect, but we can strive. At worst, people completely misunderstand every aspect of the topic. And this is a topic that comes up a lot online, after all.

So I thought I’d set the record straight with a set of essays discussing the topic, in a hopefully entertaining fashion, to improve understanding” Will Frank   Read More…

Originally published at medium.com on November 19, 2015.

Your presence on Pinterest

Benefits and Guidelines for

Pinterest is the last of the major Social Media sites that many business have a presence on, that I will cover in this series.  With 270 Million unique users each month it is a  great place to post visual content to reach your target audience.  Approximately 85% of the users on Pinterest are female, with 42% being adult females.  If that is your target market, it’s a great place to be!  It’s very easy to setup and use for posting visual content.

Your presence on Pinterest

There are both personal and business accounts available on Pinterest and you can actually have both if you prefer.  Should you choose to simplify and already have a personal account you can request to have it converted to a business account, or they may actually send you an invitation by email.  The primary difference between the accounts is Analytics and Rich Pins.  I won’t go into detail here about rich pins, you can read more in the help section on Pinterest, but they offer more options with your pins.

After creating your account you’ll want to create “boards”, where each would have a different keyword focus.  You can however pin one image to multiple boards if that is something that makes sense.  Some of the more popular topics and boards on Pinterest are how-to-guides, DIY crafts and recipes.  Boards are also a great place to get ideas for your own content and insight into what people are interested in.  Build connection and relationships over shared interests through the multiple boards you have or you visit.  Learn what inspires people and gain insight into the things you can share.  Pinterest makes it easy to engage with your customers, clients & friends through a variety of topics like hobbies, crafts, DIY, cookery, interiors, beauty and fashion.

Tips, Tricks & Suggestions

As with all channels make sure you complete your profile and the profile header for each board you create, this will help showcase your personality.  Don’t forget to include your website and complete the verification process where possible.  I would suggest taking some time to research various boards by reviewing what your friends and industry are doing to get ideas of how you would like to organize your pins.  This is flexible and changeable so you don’t need to spend a lot of time, just enough to get some ideas on how you want to proceed. Engage with other users by commenting, liking or sharing relevant pins to your own boards, others will begin to reciprocate

When designing your website or blog, make certain you include plenty of images and a “pin it button” so others can easily share what they like.  This will also create back-links from Pinterest to your site and help drive more traffic to your site.  Statistics have shown that product images pinned with a price are more effective and have a better click through rates.  Be sure to include a Call To Action in the description if applicable too!

Remember: When pinning a image you can edit the link information to redirect to your website if needed.

If you’d like to see what people are pinning from a specific website or from your website or blog you can easily find this information by entering the following:

http://pinterest.com/source/domain.com/  [replace domain.com with your domain name]

Image Size

Recommended Width = 540px
There is no vertical limit, so you can increase the length where needed to include content.

For more Information or To Get Started

To get started simply go to   http://help.pinterest.com/en/

Download the PDF Version

How to edit a Pinterest pin Visit Site URL

Do you need a Linkedin Profile?

Connecting with Professionals

There are over 200 Million users on .  Their primary focus is to promote, grow and find new business opportunities.  It’s a great place to showcase your experience, through your on-line resume.  Many businesses use Linkedin to find resources and to research new prospective contacts and employees.

Why should you have a Linkedin profile?  It’s an easy place to stay connected with former and current work associates.  Feel free to request recommendations from contacts, and don’t forget to give them as well.  It’s always nice to recommend someone who excels with certain skills.

Continue building relationships with your current base of friends and add new friends through using groups, if you can’t find one that suits your needs you can always start a new one.  Feature your latest projects by posting updates for others to see.  Once you build credibility with people they are more likely to check out your website and feel confident about making a purchase from you or try a product you might be selling.

Further expand your network by requesting introductions to others that have similar interests and have mutual friends.  It’s who you know, and who they know, take advantage of this great feature.  You’ll easily be able to stay abreast of your contacts that change jobs as well, through notification.  If you are in a field that regularly recruits others to join your team this could be a great opportunity to find people that are in the Connecting with Professionalsmarket for a change.

 

Suggestions & Cautions

This a more of professional platform that other Social Media sites, many people are still on on other sites like Facebook because they are hesitant to put personal information about their families out of the internet.  But, they do have a Linkedin Profile because of their profession.  You can garner new connections with competetors and vendors you currently work with through B2B networking here and it’as also excellent for B2C networking connections or a more personal nature.  Building relationships is what’s it’s all about.  Meet them where they are.  Being a more professional platform than other Social Media sites, many people don’t think of Linkedin as a Social Media site, which may be why it has a better ranking in confidence than some others.  Just remember, it is more about business so don’t spam your contacts with sales all the time, keep it more about basic information they might find useful and sprinkle in the ads for your website offers.

Image Sizes

There’s not to much to say about image sizes.

Profile – 400x400px
BG Profile – 1400px x 425px (max 4MB) For Premium Users ONLY

Post Image – 698x400px (recommended)
Shared Link Thumbnail 180×110
Uploaded images will display at max width 350x? (auto adjusted based on the original image size)

To Get Started

Simply go to linkedin.com or check the link below to learn more
https://help.linkedin.com/app/home

 

Download the PDF Version

Why your small business should be on Instagram?

Wondering if your should be using ?  You’ll find many write ups out there.  I’ve compiled a simple list of pro’s and con’s that you should consider. Here is your quick and easy guide to see why you should be using Instagram.

  1. It’s quick and easy to use
  2. Most active & engaged users
  3. Reach new customers using
  4. Easily shareable via other channels
  5. Integratable in some email marketing programs (i.e. Constant Contact)
  6. Promote products using professional looking images
  7. Photos promote emotion; Emotion fuel people
  8. Multiple filters to easily enhance your images
  9. Build your brand (trust & personality)
  10. Increase traffic visibility
  11. Free visual advertising
  12. Less competition for your brand may be using IG
  13. Easily increase your reach through organic growth

Instagramified-

Suggestions & Cautions for utilization

  • It’s owned by Facebook so has good compatibility when sharing
  • Limited area for company, personal description
  • User privacy settings (consider this carefully – why would a business want a private profile – and YES you do see some???)
  • Be sure to include your website URL in your profile
  • Research hashtags before use (lots of people search hashtags – be sure you are not using something that might be offensive to your customer)
  • Inability to share posts without a sister app (i.e. RePost, ReGram, etc)
  • Can’t add links in description text
  • Ability to send private photos to another user (check out what your kids are sending)
  • Ability to tag your location (may be a good thing for businesses – not so much for children)
  • Instagram reserves the right to use your images

Instagram

Logos

Logo – 161 x 161
Web Logo – 110 x 110

Image Sizes

Square – 1080 x 1080
Displays – 640 x 640

To get started on Instagram

https://help.instagram.com/454502981253053/

 

Download the pdf version here

270 Million Reasons Your Small Business Should be on Twitter

Why Your Should be on Twitter

+270 Million Active Users a month
It’s the fastest growing social networking site
Many of your customers are there
Helps you build Brand Recognition
Reply – Engage all help get your name out there
Relationship building vs selling (Use the 80/20 Rule)
Tons of analytic info available thru Ads Dashboard
Lots of tools to help you manage (Hootsuite, Buffer, Follwerwonk, Topsy, Tweroid, Tweetjukebox)
Free Marketing (news, promotions, events, specials)
Use as a resource/research (searches: keywords, hashtags, usernames)
Know your competition
The ability for something simple to go “viral”

Suggestions & Cautions

Profile Tips
– User Name is limited to 15 characters
– BIO is limited to 160 characters
– Use a logo if you want more privacy
Other Profile Tips
– Image type supported jpg, gif & png
– Header does not support gif images
Did you know you can pin a tweet?
– Select which tweet new users see when they visit your profile by clicking the ellipsis icon (•••) on your Profile Page, then select “Pin to your Profile Page”
140 character limit (use url shorteners, such as bit.ly or tinyurl.com)
Understanding How To
– Tweet, RT, D, @username,
Use “Favorite” with caution

270 Million Reasons Your Small Business

Headers, Profiles & Tweets

Profile Photo – 400×400 (max size 2MB)
Page Header –  1500×500
Image Tweet- 1024 x512

Twitter Cards

Lead Generator – 600×150
Summary/Gallery/Photo – 280×150
Product – 160×160
Website – 240×96

Getting Started with Twitter Cards

https://dev.twitter.com/cards/getting-started

Beginners Guide to Facebook Pages

 14 Benefits of Pages vs Profiles

  1. Increased exposure to customers & leads
  2. Reach Targeted Audiences (Ads & Promoted Posts)
  3. Insights (Likes, Reach, Engagement, Performance)
  4. Pages are indexed by Search Engines
  5. Page Watch (Check what your competitor is doing)
  6. Tabs, Contests & Offers
  7. Admin Roles for anyone helping you
  8. Post Scheduling
  9. Third Party Tools (APPS,  analytics, promotions)
  10. Newsfeed Marketing
  11. Comment as your brand
  12. Profiles limited to 5K friends
  13. Personal information & privacy concerns
  14. Avoid potential issues with FB shutting you down

Beginners Guide to FB

Suggestions & Cautions

  • Page Types
    • Local Business or Place (Brick & Mortar)
    • Company Organization or Brand (better for On-Line)
  • Research your name (same on website & social media)
    • Limitations on changing name (200+ users)
    • Limitations on changing URL (once)
  • Follow Company naming restrictions (compliance)
  • Complete your profile (at minimum)
    • Short description
    • Long description
    • Contact Information
    • Include links to your other social media
  • Be Social (that’s what it’s all about)
    • Post multiple types of information
    • Everybody loves comedy

Headers & Logo

Logo – 180 x 180 (displays 160 x 160)
Page Header –  851 X 315
Event Header – 784 x 295

Timeline Images

Square – 504 x 504
Rectangular – 470 x 246
Promotions/Offers – 1200 x 628

For more detailed image information follow: https://www.facebook.com/PagesSizesDimensions

This information is by no means a comprehensive guide to Pages.  It is meant to assist beginners in getting their Facebook Page up with limited assistance.  For more detailed information check out the link above for image requirements or feel free to contact me for a Social Media quote.

[email protected]

Download the PDF Version

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