\ Blog – Page 4

Why your small business should be on Instagram?

Wondering if your should be using ?  You’ll find many write ups out there.  I’ve compiled a simple list of pro’s and con’s that you should consider. Here is your quick and easy guide to see why you should be using Instagram.

  1. It’s quick and easy to use
  2. Most active & engaged users
  3. Reach new customers using
  4. Easily shareable via other channels
  5. Integratable in some email marketing programs (i.e. Constant Contact)
  6. Promote products using professional looking images
  7. Photos promote emotion; Emotion fuel people
  8. Multiple filters to easily enhance your images
  9. Build your brand (trust & personality)
  10. Increase traffic visibility
  11. Free visual advertising
  12. Less competition for your brand may be using IG
  13. Easily increase your reach through organic growth

Instagramified-

Suggestions & Cautions for utilization

  • It’s owned by Facebook so has good compatibility when sharing
  • Limited area for company, personal description
  • User privacy settings (consider this carefully – why would a business want a private profile – and YES you do see some???)
  • Be sure to include your website URL in your profile
  • Research hashtags before use (lots of people search hashtags – be sure you are not using something that might be offensive to your customer)
  • Inability to share posts without a sister app (i.e. RePost, ReGram, etc)
  • Can’t add links in description text
  • Ability to send private photos to another user (check out what your kids are sending)
  • Ability to tag your location (may be a good thing for businesses – not so much for children)
  • Instagram reserves the right to use your images

Instagram

Logos

Logo – 161 x 161
Web Logo – 110 x 110

Image Sizes

Square – 1080 x 1080
Displays – 640 x 640

To get started on Instagram

https://help.instagram.com/454502981253053/

 

Download the pdf version here

270 Million Reasons Your Small Business Should be on Twitter

Why Your Should be on Twitter

+270 Million Active Users a month
It’s the fastest growing social networking site
Many of your customers are there
Helps you build Brand Recognition
Reply – Engage all help get your name out there
Relationship building vs selling (Use the 80/20 Rule)
Tons of analytic info available thru Ads Dashboard
Lots of tools to help you manage (Hootsuite, Buffer, Follwerwonk, Topsy, Tweroid, Tweetjukebox)
Free Marketing (news, promotions, events, specials)
Use as a resource/research (searches: keywords, hashtags, usernames)
Know your competition
The ability for something simple to go “viral”

Suggestions & Cautions

Profile Tips
– User Name is limited to 15 characters
– BIO is limited to 160 characters
– Use a logo if you want more privacy
Other Profile Tips
– Image type supported jpg, gif & png
– Header does not support gif images
Did you know you can pin a tweet?
– Select which tweet new users see when they visit your profile by clicking the ellipsis icon (•••) on your Profile Page, then select “Pin to your Profile Page”
140 character limit (use url shorteners, such as bit.ly or tinyurl.com)
Understanding How To
– Tweet, RT, D, @username,
Use “Favorite” with caution

270 Million Reasons Your Small Business

Headers, Profiles & Tweets

Profile Photo – 400×400 (max size 2MB)
Page Header –  1500×500
Image Tweet- 1024 x512

Twitter Cards

Lead Generator – 600×150
Summary/Gallery/Photo – 280×150
Product – 160×160
Website – 240×96

Getting Started with Twitter Cards

https://dev.twitter.com/cards/getting-started

How to Identify Fraudulent Calls

Have you ever received a call from someone who identified themselves from a reputable company, but when they started speaking they just didn’t make sense? I have had these types of calls several times before. Each time it was from what sounded like a call center of some sort and a individual whose first language was definitely not English.  It angers me that these fraudsters do find people that don’t know any better, someone like my 89 year old mother, who believes what they are saying then unknowingly provides personal data to a scammer.

Phone Scams

The call I just received was from a fellow that said he worked for Microsoft, that I was due a refund for something I had purchased. For starters, I haven’t purchased anything from Microsoft lately so that was my first clue. He then went on to say he couldn’t tell me how I paid, or what exactly I purchased, but that I was due a refund of $249 and that if I would go to a on-line form and fill out the required information they would refund me the money.

When I ask him for more details about why I would need to complete any type of form and provide any personal data, he just kept talking and wouldn’t give me a chance to speak. IF he really were from a big company like Microsoft, they would be able to just refund the money without me having to complete forms and give them personal information over the phone or on-line. He finally got mad after I told him to listen to what I had to say, and finally told me to shut up! Very professional (ha), all the while still trying to convince me that he was doing me a favor and wanted to “help me” get my money back.  He finally hung up on me, muttering under his breath.

Beware of callers that sound like this type of scenario.  Large, reputable companies do not call you on the phone and tell you they have a refund for you.  They also do not send you emails asking for personal data in the form of some sort of link for you to go complete something online. If you are ever unsure, simply call the company and ask, or login to your on-line account and see if they have sent you any messages within your secure account login.  If you receive a call or email from Microsoft you can check their latest updates and report scams here.

Above all… never provide anyone personal data over the phone or by email unless you are certain they are who they say they are.  This should be a no-brainer, but unfortunately there are still a lot of trusting people in the world  Best be safe and just hang up or delete the email communication in question.

Beginners Guide to Facebook Pages

 14 Benefits of Pages vs Profiles

  1. Increased exposure to customers & leads
  2. Reach Targeted Audiences (Ads & Promoted Posts)
  3. Insights (Likes, Reach, Engagement, Performance)
  4. Pages are indexed by Search Engines
  5. Page Watch (Check what your competitor is doing)
  6. Tabs, Contests & Offers
  7. Admin Roles for anyone helping you
  8. Post Scheduling
  9. Third Party Tools (APPS,  analytics, promotions)
  10. Newsfeed Marketing
  11. Comment as your brand
  12. Profiles limited to 5K friends
  13. Personal information & privacy concerns
  14. Avoid potential issues with FB shutting you down

Beginners Guide to FB

Suggestions & Cautions

  • Page Types
    • Local Business or Place (Brick & Mortar)
    • Company Organization or Brand (better for On-Line)
  • Research your name (same on website & social media)
    • Limitations on changing name (200+ users)
    • Limitations on changing URL (once)
  • Follow Company naming restrictions (compliance)
  • Complete your profile (at minimum)
    • Short description
    • Long description
    • Contact Information
    • Include links to your other social media
  • Be Social (that’s what it’s all about)
    • Post multiple types of information
    • Everybody loves comedy

Headers & Logo

Logo – 180 x 180 (displays 160 x 160)
Page Header –  851 X 315
Event Header – 784 x 295

Timeline Images

Square – 504 x 504
Rectangular – 470 x 246
Promotions/Offers – 1200 x 628

For more detailed image information follow: https://www.facebook.com/PagesSizesDimensions

This information is by no means a comprehensive guide to Pages.  It is meant to assist beginners in getting their Facebook Page up with limited assistance.  For more detailed information check out the link above for image requirements or feel free to contact me for a Social Media quote.

[email protected]

Download the PDF Version

Welcome to Geek Mom Media

I’m glad you stopped by.  I’d like to introduce myself, I’m Julie Jimenez and I’ve just changed my name from Amuka Consulting to Geek Mom Media.  If you’ve been following me at Amuka thanks for joining me here!

I retired in 2013 after a 34 year career in IT Services with Macy’s. I’ve been doing HTML and work on the internet since it began to be popular back in the late ’80’s.  Having always had an interest in electronics and computers especially, I found it an exciting playground; this new World Wide Web.  I started out with a simple computer and wrote a tic-tac-toe program then moved to a IBM Clone, way back when.  From there it’s all been “history” as they say!

geek mom avitar 2I helped introduce computers to, what was then, May D&F in Denver back in the day and quickly became the go-to person when it came to questions about computers and the intranet.  I designed a service tracking program and created our first local intranet also.  From there I started designing HTML sites in the early 90’s for small businesses, in my spare time. So I’ve been around the block a few times, as they say.

Today I still love dabbling with HTML, Dreamweaver, Fireworks, Photoshop, Social Media and most anything to do with technology.  I enjoy helping other small business owners get up and running with Social Media, a suitable Website and also do maintenance which enables them the time to pursue their primary business.

I’ve just created this new site, and there will be lots more to come, so check back again soon!

Thanks for stopping by,

Julie

PrestaShop Theme