What IF there was a Recipe Book for Social Media?
There is! It’s called IFTTT, and they have all kinds of recipes for Social Media Marketers!
IFTTT (IF This Then That) can help you streamline your posting, save you time; it’s almost like having an assistant! IFTTT is like a restaurant, were you have your own private chef!
Check out the Channels tab to see which Apps, Social Media Channels or other online Accounts you can connect and create recipes between , You can also connect your channels here as well as listings of popular recipes for various apps with Triggers and Actions available.
Channels are apps and social channels IFTTT can be configured between.
Triggers are acts that take place to start the process for your recipe.
Actions are things you program, after a trigger has taken place, to complete the desired process.
There are a ton of pre-made recipes to choose from or you can create your very own. Best of all it’s totally free to use this service and automate your tasks between various apps and the social media networks you use. With so many options to choose from, it is hard to put everything in one short post.
Here are the basics.
Step 1) Sign up for a free account
Step 2) Browse through existing recipes
Look through the various areas of the listings for Recommended, DO and IF recipes others have created. You may find exactly what you need here.
Step 3) Create your own
This is a long process, where you select IF Triggers Channels, Triggers, Trigger Fields, Then That Action Channels, Actions, Action Fields and Create your Recipe. Due to the varying possibilities for each Channel I’m not going to go into too much detail just give you a high overview of how the process works. The options you have are limited only by the selections you make from the choices available. In this example I’m using Instagram and Pinterest to create a recipe to automate posting.
To Create Your Own Recipe
1. Go to the My Recipes Tab
2. Select Create a Recipe
3. Click on the this (see image below)
4. Choose Trigger Channel
I selected Instagram. If this is the first time using IFTTT and you have not previously connected your on-line accounts, you will have to connect your Social Channel to your account, giving IFTTT permissions at this time.
5. Choose a Trigger
I selected New Photo by Specific User. Triggers available will vary depending on the channel you selected in step 4.
6. Complete Trigger Field(s)
In the item selected the trigger field is the Instagram Username.
7. Click on the that (see image below)
8. Choose Action Channel
In this example I selected Pinterest. Scroll through the options or type in the channel you are looking for.
9. Choose an Action
In my example there is only 1 action available, to post to a board. Actions available will vary depending on the channel you selected in step 8. In this example only 1 action is available for this channel (Pinterest).
10. Complete Action Field(s)
11. Create and Connect
12. Recipe ID
Your recipe has been created and is ready to use. Test it out, then publish for others to use if you desire. You can turn off any time you like. Recipes you have created or are using will show up in the My Recipe tab when signed into your account.
IFTTT helps you streamline social media tasks without the tedious steps involved. Let technology do the work for you and see what IFTTT tasks you can automate in your social media posts now and don’t forget to share your favorite recipes.