\ November 2015

Monthly Archives: November 2015

What Recipe Do You Use for Social Media?

What IF there was a Recipe Book for Social Media?

There is!  It’s called IFTTT, and they have all kinds of recipes for Social Media Marketers!

What if there was a recipe for Social Media | by geekmommedia.com

IFTTT (IF This Then That) can help you streamline your posting, save you time; it’s almost like having an assistant!  IFTTT is like a restaurant, were you have your own private chef!

Check out the Channels tab to see which Apps, Social Media Channels or other online Accounts you can connect and create recipes between ,   You can also connect your channels here as well as listings of popular recipes for various apps with Triggers and Actions available.

Glossary:

Channels are apps and social channels IFTTT can be configured between.

Triggers are acts that take place to start the process for your recipe.

Actions are things you program, after a trigger has taken place, to complete the desired process.

IFTTT Recipes

IFTTT Recipe Boxes

There are a ton of pre-made recipes to choose from or you can create your very own.  Best of all it’s totally free to use this service and automate your tasks between various apps and the social media networks you use.  With so many options to choose from, it is hard to put everything in one short post.

Here are the basics.

Step 1) Sign up for a free account

Step 2) Browse through existing recipes

IFTTT - Recipes

Look through the various areas of the listings for Recommended, DO and IF recipes others have created.  You may find exactly what you need here.

or

Step 3) Create your own

This is a long process, where you select IF Triggers Channels, Triggers, Trigger Fields, Then That Action Channels, Actions, Action Fields and Create your Recipe.  Due to the varying possibilities for each Channel I’m not going to go into too much detail just give you a high overview of how the process works.  The options you have are limited only by the selections you make from the choices available.  In this example I’m using Instagram and Pinterest to create a recipe to automate posting.

To Create Your Own Recipe

1. Go to the My Recipes Tab

2. Select Create a Recipe 

3. Click on the this (see image below)

IFTTT - Create a Recipe

 

 

 

4. Choose Trigger Channel

IFTTT - Choose Trigger Channel

 

 

 

 

 

I selected Instagram.  If this is the first time using IFTTT and you have not previously connected your on-line accounts, you will have to connect your Social Channel to your account, giving IFTTT permissions at this time.

5. Choose a Trigger

IFTTT - Choose a Trigger

 

 

 

 

I selected New Photo by Specific User.  Triggers available will vary depending on the channel you selected in step 4.

6. Complete Trigger Field(s)

IFTTT - Complete Trigger Fields

 

 

 

 

In the item selected the trigger field is the Instagram Username.

7. Click on the that (see image below)

IFTTT - If this then that

 

 

 

8. Choose Action Channel

IFTTT - Choose Action Channel

 

 

 

 

In this example I selected Pinterest. Scroll through the options or type in the channel you are looking for.

9. Choose an Action

Choose an Action

 

 

In my example there is only 1 action available, to post to a board.  Actions available will vary depending on the channel you selected in step 8.  In this example only 1 action is available for this channel (Pinterest).

10. Complete Action Field(s)

IFTTT - Complete Action Fields

 

 

 

 

 

 

11. Create and Connect

IFTTT - Create and Connect

 

 

 

 

 

 

 12. Recipe ID

IFTTT - Recipe ID

 

 

 

 

Your recipe has been created and is ready to use.  Test it out, then publish for others to use if you desire.  You can turn off any time you like.  Recipes you have created or are using will show up in the My Recipe tab when signed into your account.

IFTTT helps you streamline social media tasks without the tedious steps involved.  Let technology do the work for you and see what IFTTT tasks you can automate in your social media posts now and don’t forget to share your favorite recipes.

What You Need To Know About Intellectual Property Rights

IP-rimer: A Basic Explanation of Intellectual Property

I highly recommend this article if you use the internet!  It’s a Must Read primer about Intellectual Property,  Copyrights and Trademarks by Will Frank, a licensed Lawyer in the state of New York.  Very informative and helpful.  Check it out and follow us on Medium today!

What you need to know about Intellectual Property rights by Will Frank

“Maybe it’s a matter of knowledge bias, but I usually wince when I see a discussion of intellectual property online. At best, people make mistakes. Only natural, nobody’s perfect, but we can strive. At worst, people completely misunderstand every aspect of the topic. And this is a topic that comes up a lot online, after all.

So I thought I’d set the record straight with a set of essays discussing the topic, in a hopefully entertaining fashion, to improve understanding” Will Frank   Read More…

Originally published at medium.com on November 19, 2015.

5 Types of Landing Pages Your Small Business Should be Using

I’m sure you’ve probably heard of Landing Pages, but why do you need them?  You have a website, right?  Well, maybe not according to Yodle.com 52% of Small Businesses don’t have a website!  So how do you handle online marketing, where do you send your customers?  Facebook Pages can only go so far.  Or, maybe you don’t think you can afford a full-fledged website and have never heard of a Landing Page.  Let’s talk about what they are and how you can use them.

5 Types of Landing Pages Your Small Business Should be Using

Landing Pages are simply a website that includes all the information your customer needs in one place.  A one page website if you will.  It may have different sections showing what you offer, photo galleries, contact forms, and news.  They can be of any length necessary to get all the information you need to someone visiting your site.

Here are 5 types you should consider using

 

1. Focused Mini-site Page

As I mentioned earlier, over HALF of the business in the US don’t have a website. There are over 22 billion people on the internet and having a web presence is a fundamental necessity to success in the 21st century!  Your customers are much more likely to trust your business if you have a website or landing page.  Many professionals recommend never sending your social media traffic to your main website, but rather a focused landing page where you can easily interact with your visitor.

What’s holding you back?

Building individual pages from scratch can be expensive and time-consuming.  You need to have knowledge of Web Design, you need to have a separate URL and hosting site.

Is there a less expensive path?

Choose a theme from one of the many sites on the internet and have your Web Designer do the work for you.  You’d then host it on the same site as your website and you don’t need a separate Domain unless you really need to have one.  Template sites typically have loads of themed pages to choose from based on your business type or for specific themes you like.

2. Launch Page

Whether you use Facebook posts, advertise in a local magazine or local online marketing site you are sure to need  some sort of press release for new products or ideas that you are offering new & existing  customers.  A launch page can be a great solution to do just that!

A Launch Page Can:

  • Assist you gather email address for products you are about to launch
  • Be an enticing place to showcase special product offers and services

Other Benefits:

  • They are usually shorter in length than a regular landing page
  • Typically focused on one specific product or service
  • Easily convert potential customers

3. Event Page

The importance of drawing a crowd is still of extreme importance to any small business effort.

Without promotion, something terrible happens. Nothing ~PT Barnum
 “Without promotion, something terrible happens…nothing!”  P.T. Barnum

Whether it’s a meeting, conference, job fair, or other type of social gathering an Event Page can help you draw attention to your special occasion.  They can also help appeal to people that are interested in what you have to offer.  Using this type of page in conjunction with your social media marketing efforts can greatly enhance any business event.

4. eBook Page

It doesn’t make a difference what type of business you have; eBooks are a big draw and strong marketing tool.  Free giveaways can be essential to assist a mom & pop brick-and-mortar store become profitable on the internet.  Some ideas might be, how to manuals, do’s and don’ts for fashion trends or consumer tips for your industry.  Online businesses regularly use eBooks as a valuable marketing tool to build email lists and sell more products or services.

5. Contest Page

Many times contests are used to increase email lists by offering something in return for potential customer contact information. Having a central location to drive traffic can help you execute your giveaway and give credibility to your campaign, solving the many issues of “how do I hold a legitimate contest?”.   The simple “do this and get that”, on Facebook, often falls short of the goals you are shooting for.  Try using a landing page for your next giveaway.

How Else Can I Help?

Ideas may be spinning in your head right now!  You’re probably thinking of various ways you could use one of these pages for your business.  I’d love to discuss potential ideas and help you come up with some solutions that can help grow your business.  Either leave a comment below or use the form on my contact page to drop me a note.

6 SOCIAL MEDIA MANAGEMENT TOOLS TO TRY IN 2016

Every business should have an active presence on multiple social media channels.  Learning how to manage your social media platforms should be core for focused new business owners and marketers.

6 Social Media Management Tools to Try in 2016

Different networks can be challenging and time plays a huge factor in selecting the right management tools for your business.  The correct tools can help you reply to messages; monitor your social channels, schedule posts and monitor analytics from one place.

Selecting the correct tool can be daunting when you are getting started; there are certainly plenty to choose from.  I have listed some of the top user selected platforms to highlight; many have free as well as paid versions depending on the features and benefits that are important to you. Check them out and decide which works best for your needs.

Social media is here. It’s not going away; not a passing fad. Be where your customers are: in social media.” by Lori Ruff. (@loriruff)

6 Social Media Tools to Try in 2016

HOOTSUITE

With its high user ranking, Hootsuite gives you the ability to interact with 25 social networks from a single dashboard.  A great all around tool if you’re interested in engagement, publishing and workflow features, managing campaigns and viewing analytics are other pluses.

BUFFER

Stagger your content through multiple social platforms easily with Buffer.  It’s user-friendly and has a clean dashboard.  Scheduling updates couldn’t be easier, and helps save time on administering your social channels.  Buffer’s free image creation tool, Pablo can help engage your audience.

AGORAPULSE

Start your free trial with AgoraPulse if you are looking for a tool to help manage your Facebook and Twitter accounts.  Features include; Facebook Applications, CRM Software and Analytic Reports. You can easily run contests and comparisons to your competitors.  Never miss interactions with inbox media alerts.

SPROUT SOCIAL

Post to multiple social channels with Sprout Social scheduling.  Pull messages into a single inbox and manage multiple profiles at the same time.  Sprouts user-friendly format helps users collaborate with other team members too!  Strong analytic reports include message performance, demographics data and community growth.

SENDIBLE

With Sendible you can easily manage comments and posts from Facebook, Twitter and Flickr in one place. Prioritize important mentions and analyze messages requiring attention quickly.  Engage with your online community to track your social media and email messages to measure the success of your campaigns.

MENTION

Are you all about monitoring your online content? Then check out Mention’s advertised “Never Miss a Thing Online” promise.  Built to make sifting through online content easy, sharing quick and team collaboration simple; analyzing social data couldn’t be easier.

REFERENCE SOURCES

http://www.johnhaydon.com/
https://www.brandwatch.com
http://pakwired.com/

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