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Monthly Archives: August 2015

Marketing Technology Landscape Supergraphic (2015)

Prepare to be amazed.  This chart, from chiefmartec.com, shows all of the options available in 2015 across the landscape of marketing technology.  No wonder most people have their heads in the cloud when it comes to figuring out what their Social Media strategy should be.  This has got be be daunting and a bit scary for large corporations who have a Social Media Marketing guru on staff; imagine what a small mom and pop business and startups must think.  And, this is just the tip of the  iceberg!  Small business of all kinds are simply trying to stay alive, get a little market share, and cannot compete with the dollars it takes to be on the first page of a Google search.

Marketing Technology January 2015

With so many options, there is certainly a need for someone to search through some of the various options and offer some very basic advice on how and where to start.  It’s a very complicated business, while gaining followers may be easy gaining customers is more difficult.  Simply put, it’s not for the fainthearted.

Start with doing your research on what keywords fit your business, your market, your client.  Then move forward slowly from there building your strategy across the platforms you feel will work for you.  It takes a little knowledge, a lot of time and more patience to get started.  Look for tools that can help you be more productive with the time you do have allocated for building your audience.

Read the full article below:

Even I was surprised that the number of vendors nearly doubled from last year’s edition, which charted an already-staggering 947 companies. This growth was partly due to new entrants, but also due to more thorough research:

And yet, amazingly, this is still not comprehensive. Counting marketing technologies is like counting stars in the sky — there’s always a higher resolution at which you could see more. Consider this the Mauna Kea observatory view, but not yet the Hubble telescope view.

The 2015 edition of my landscape has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more):

Curated from Marketing Technology Landscape Supergraphic (2015) – Chief Marketing Technologist

 

Download the 2015 Marketing Technology Chart

Big News at Instagram!


Instagram
announced this morning they have updated their app to include Portrait formatted !  This is a huge step forward in providing users the features they want most in Social Media platforms.  Owned by , said it will also be a way for them  to capitalize more on the rise in videography users now crave.  It will also put them in a position to capture market share against popular apps like Snapchat.

The new features will also allow users the ability to make choices in what portion of the photo they want to crop and/or keep, especially when using photos of groups of friends or landscape scenery shots.  Well done Instagram!

“Square format has been and always will be part of who we are,” reads an Instagram press release. “That said, the visual story you’re trying to tell should always come first, and we want to make it simple and fun for you to share moments just the way you want to.”

Instagram users will be able to adjust the orientation of their photos to portrait or landscape by tapping on the format icon before editing. Once shared, the full-sized version of the photo will appear on other users’ feeds, but the post will still show up as a center-cropped square on users’ profile pages.

Curated from Instagram Announces Big Changes in Formatting

 

 

 

Do you need a Linkedin Profile?

Connecting with Professionals

There are over 200 Million users on .  Their primary focus is to promote, grow and find new business opportunities.  It’s a great place to showcase your experience, through your on-line resume.  Many businesses use Linkedin to find resources and to research new prospective contacts and employees.

Why should you have a Linkedin profile?  It’s an easy place to stay connected with former and current work associates.  Feel free to request recommendations from contacts, and don’t forget to give them as well.  It’s always nice to recommend someone who excels with certain skills.

Continue building relationships with your current base of friends and add new friends through using groups, if you can’t find one that suits your needs you can always start a new one.  Feature your latest projects by posting updates for others to see.  Once you build credibility with people they are more likely to check out your website and feel confident about making a purchase from you or try a product you might be selling.

Further expand your network by requesting introductions to others that have similar interests and have mutual friends.  It’s who you know, and who they know, take advantage of this great feature.  You’ll easily be able to stay abreast of your contacts that change jobs as well, through notification.  If you are in a field that regularly recruits others to join your team this could be a great opportunity to find people that are in the Connecting with Professionalsmarket for a change.

 

Suggestions & Cautions

This a more of professional platform that other Social Media sites, many people are still on on other sites like Facebook because they are hesitant to put personal information about their families out of the internet.  But, they do have a Linkedin Profile because of their profession.  You can garner new connections with competetors and vendors you currently work with through B2B networking here and it’as also excellent for B2C networking connections or a more personal nature.  Building relationships is what’s it’s all about.  Meet them where they are.  Being a more professional platform than other Social Media sites, many people don’t think of Linkedin as a Social Media site, which may be why it has a better ranking in confidence than some others.  Just remember, it is more about business so don’t spam your contacts with sales all the time, keep it more about basic information they might find useful and sprinkle in the ads for your website offers.

Image Sizes

There’s not to much to say about image sizes.

Profile – 400x400px
BG Profile – 1400px x 425px (max 4MB) For Premium Users ONLY

Post Image – 698x400px (recommended)
Shared Link Thumbnail 180×110
Uploaded images will display at max width 350x? (auto adjusted based on the original image size)

To Get Started

Simply go to linkedin.com or check the link below to learn more
https://help.linkedin.com/app/home

 

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How I became a geek. Or am I a nerd?

From an early age I learned and loved nerdy things.  My father and mother were both Ham Radio Operators, in the 60’s, so I grew up around Amateur Radio, Morris Code, teletypes and the like. I still remember their old calls signs; K0YWP & K0WNR.

Mom & Dad in the Radio Room
Circa 1962

After nearly joining the Air Force in 1970, they really wanted me because of my exam scores in the electronics and mechanical tests; I began working for the engineers at what was then the Ordnance Division of Honeywell in Hopkins, MN.  Oh, I didn’t join the Air Force because the sales guy at Musicland convinced me that 4 years of my life was such a long time, after all… I’d be 21 by then.

While working at Honeywell, I garnered a “top secret” security clearance, because of the Vietnam weaponry they were developing and learned the skills that would later get me into, what was to become, the IT world.  I remained at Honeywell for 3 years; until leaving Minnesota’s snow covered streets for a vacation in Denver, upon arriving in Mid-February I washed my car in my swimsuit.  I decided that was a much better climate for me!  Six months later I moved to Denver.  I spent the next half decade learning skills that would be the catalyst, for my 34 year career.

Computer Room – Circa 1962

In April of 1977, when I was 25, I was gifted with a most precious bundle of joy when my daughter was born.  Being a wasn’t easy and making enough to earn a living was also very challenging.  In 1978 I applied for a job at May D&F in their new Construction & Engineering Department; I’ve always felt I got the job because I knew how to run the office blueprint machine, something I learned at Honeywell.  Being the Xerox key-operator, their, didn’t hurt any either!  What’s a key-operator you ask?  I had the only key to open the copy machine to clear jams, put paper & toner in, a highly prestigious responsibility at the time, after all it was in a secured room adjacent to the 500+ sq. ft. computer room!

In 1980, the store moved away from Mountain Bell as our telephone provider and installed a shiny new orange Rolm CBX phone system; one of pioneers in computerized business systems. After convincing my Manager the company needed someone to manage “the computer” I was put on probation as the Telecom Manager, a title I would earn 6 months later.  Several years into running diagnostics, making software changes, doing traffic studies, upgrades and installations I was on my way in the technology industry.

Early Computers

1980's PBX
Believe it or not – I could not find a Picture of a Rolm M CBX on Google!

1980's Portable Computer
The 50 lb. laptop

Having purchased a new Compaq Computer to help with traffic studies on the phone system, it became clear how much a personal computer (PC) would also be beneficial in the office keeping track of expenses and projects.  I convinced my manager we needed one in the office.  By 1984 or so I had an IBM Clone on my dining room table too; although, my first computer was a Commodore 64 with an attachable cassette tape drive that I programmed tic-tac-toe on; introducing my then 6 year old to the world of computers.

Enter the new computer age… the !  We have arrived.  Prior to Microsoft Windows being introduced; I was working with MS-DOS and using a Free-net, Compuserve or AOL to get connected to the “internet”.  In fact when I was first introduced to Windows, I wondered why anyone would need such a program.  I didn’t wonder long.

40 Years of Removable Media Storage
40 Years of Removable

Over the next 30 years I would go from being a single to being a widow and back to single mom.  I went from being a girl-Friday to being a Regional IT Manger for one of the nation’s largest retailers; from having no employees, to having a team of 11 technicians that maintained 46 Department Stores, across multiple states.  During that time, I took advantage of every opportunity to learn new skills, whether it was related to the Telecom Industry or Information Technology.  I learned CBX Programming, SQL, HTML, Dreamweaver, ColdFusion, Adobe Creative Suite, Microsoft SharePoint and a number of other programs used to develop websites.  I designed and implemented the first equipment Service Ticket System for our company and created numerous department intranet pages.

It’s been personally rewarding to design websites over the years, for myself, family, and friends and I’m still a single mom so it’s also a great a side business and is something I still love doing now that I am retired and taking care of my aging mother.  So that’s it in a nutshell, as they say… I’ve been a or if you prefer all of my life; in fact you might say I was a geek before being a geek wasn’t cool!

Glossary of Terms

CBX

A hybrid system leveraging the military computer controlled communication framework voila the Computerized Branch Exchange

IBM Clone

The first generation personal computer’s not built by IBM

Free-net

A community internet system provided by many Universities and Colleges to access bulletin boards (chat rooms), data transfer and the internet.

Check out this excerpt from the Cleveland Freenet about them.

Girl-Friday

‘go to’ girl; a female who will help you get things taken care of; a female you can rely on when you are in need of extra assistance; a female who acts as a ‘jack of all trades’ and is capable of doing almost anything; a girl you can count on when you are overwhelmed with your own chores and the duties must be done; a girl who does most of the leg work on a project, but never takes (or gets) credit.

Curated from Urban Dictionary: Girl Friday

Nerd vs Geek

The original meaning of “geek” was a carnival sideshow freak, generally portrayed as a fool or idiot and whose act included biting chunks out of snakes, biting the heads off chickens and eating rats, and similar disgusting acts. Only in the latter half of the 20th century did it come to mean someone obsessed with technology or other nerdy activities or hobbies.

A “geek” is someone with a lot of expertise in, and passion for, a specific subject which could be anything from computers to history to astronomy to cooking gadgets.

A “nerd” is someone who is overly interested in some subject in a way that is detrimental to his or her life. You can be a nerd about anything, though it’s easiest to be a nerd about technology. Being too much of a nerd is associated with a lack of interest in other important life areas and incompetence at dealing with the opposite sex.

Update, 22 months after writing the above: I am getting the impression that usage is evolving over time such that “nerd” and “geek” are getting closer and closer, and that today, “nerd” is much more commonly used in a totally non-perjorative way than it was a couple years ago. Many people probably use the words interchangeably these days.

Curated from What’s the difference between a geek and a nerd? – Quora

 Parting Thoughts

I’ll leave you with this quote from Zachary Levi (AKA “Chuck Bartowski”)

“Being nerdy just means being passionate about something, including everyone – the coolest people on Earth are passionate and therefore nerdy about something whatever it is, whether it’s sports, or gaming, or technology, or fashion, or beauty, or food, or whatever.”

 

Why your small business should be on Instagram?

Wondering if your should be using ?  You’ll find many write ups out there.  I’ve compiled a simple list of pro’s and con’s that you should consider. Here is your quick and easy guide to see why you should be using Instagram.

  1. It’s quick and easy to use
  2. Most active & engaged users
  3. Reach new customers using
  4. Easily shareable via other channels
  5. Integratable in some email marketing programs (i.e. Constant Contact)
  6. Promote products using professional looking images
  7. Photos promote emotion; Emotion fuel people
  8. Multiple filters to easily enhance your images
  9. Build your brand (trust & personality)
  10. Increase traffic visibility
  11. Free visual advertising
  12. Less competition for your brand may be using IG
  13. Easily increase your reach through organic growth

Instagramified-

Suggestions & Cautions for utilization

  • It’s owned by Facebook so has good compatibility when sharing
  • Limited area for company, personal description
  • User privacy settings (consider this carefully – why would a business want a private profile – and YES you do see some???)
  • Be sure to include your website URL in your profile
  • Research hashtags before use (lots of people search hashtags – be sure you are not using something that might be offensive to your customer)
  • Inability to share posts without a sister app (i.e. RePost, ReGram, etc)
  • Can’t add links in description text
  • Ability to send private photos to another user (check out what your kids are sending)
  • Ability to tag your location (may be a good thing for businesses – not so much for children)
  • Instagram reserves the right to use your images

Instagram

Logos

Logo – 161 x 161
Web Logo – 110 x 110

Image Sizes

Square – 1080 x 1080
Displays – 640 x 640

To get started on Instagram

https://help.instagram.com/454502981253053/

 

Download the pdf version here

270 Million Reasons Your Small Business Should be on Twitter

Why Your Should be on Twitter

+270 Million Active Users a month
It’s the fastest growing social networking site
Many of your customers are there
Helps you build Brand Recognition
Reply – Engage all help get your name out there
Relationship building vs selling (Use the 80/20 Rule)
Tons of analytic info available thru Ads Dashboard
Lots of tools to help you manage (Hootsuite, Buffer, Follwerwonk, Topsy, Tweroid, Tweetjukebox)
Free Marketing (news, promotions, events, specials)
Use as a resource/research (searches: keywords, hashtags, usernames)
Know your competition
The ability for something simple to go “viral”

Suggestions & Cautions

Profile Tips
– User Name is limited to 15 characters
– BIO is limited to 160 characters
– Use a logo if you want more privacy
Other Profile Tips
– Image type supported jpg, gif & png
– Header does not support gif images
Did you know you can pin a tweet?
– Select which tweet new users see when they visit your profile by clicking the ellipsis icon (•••) on your Profile Page, then select “Pin to your Profile Page”
140 character limit (use url shorteners, such as bit.ly or tinyurl.com)
Understanding How To
– Tweet, RT, D, @username,
Use “Favorite” with caution

270 Million Reasons Your Small Business

Headers, Profiles & Tweets

Profile Photo – 400×400 (max size 2MB)
Page Header –  1500×500
Image Tweet- 1024 x512

Twitter Cards

Lead Generator – 600×150
Summary/Gallery/Photo – 280×150
Product – 160×160
Website – 240×96

Getting Started with Twitter Cards

https://dev.twitter.com/cards/getting-started

How to Identify Fraudulent Calls

Have you ever received a call from someone who identified themselves from a reputable company, but when they started speaking they just didn’t make sense? I have had these types of calls several times before. Each time it was from what sounded like a call center of some sort and a individual whose first language was definitely not English.  It angers me that these fraudsters do find people that don’t know any better, someone like my 89 year old mother, who believes what they are saying then unknowingly provides personal data to a scammer.

Phone Scams

The call I just received was from a fellow that said he worked for Microsoft, that I was due a refund for something I had purchased. For starters, I haven’t purchased anything from Microsoft lately so that was my first clue. He then went on to say he couldn’t tell me how I paid, or what exactly I purchased, but that I was due a refund of $249 and that if I would go to a on-line form and fill out the required information they would refund me the money.

When I ask him for more details about why I would need to complete any type of form and provide any personal data, he just kept talking and wouldn’t give me a chance to speak. IF he really were from a big company like Microsoft, they would be able to just refund the money without me having to complete forms and give them personal information over the phone or on-line. He finally got mad after I told him to listen to what I had to say, and finally told me to shut up! Very professional (ha), all the while still trying to convince me that he was doing me a favor and wanted to “help me” get my money back.  He finally hung up on me, muttering under his breath.

Beware of callers that sound like this type of scenario.  Large, reputable companies do not call you on the phone and tell you they have a refund for you.  They also do not send you emails asking for personal data in the form of some sort of link for you to go complete something online. If you are ever unsure, simply call the company and ask, or login to your on-line account and see if they have sent you any messages within your secure account login.  If you receive a call or email from Microsoft you can check their latest updates and report scams here.

Above all… never provide anyone personal data over the phone or by email unless you are certain they are who they say they are.  This should be a no-brainer, but unfortunately there are still a lot of trusting people in the world  Best be safe and just hang up or delete the email communication in question.

Beginners Guide to Facebook Pages

 14 Benefits of Pages vs Profiles

  1. Increased exposure to customers & leads
  2. Reach Targeted Audiences (Ads & Promoted Posts)
  3. Insights (Likes, Reach, Engagement, Performance)
  4. Pages are indexed by Search Engines
  5. Page Watch (Check what your competitor is doing)
  6. Tabs, Contests & Offers
  7. Admin Roles for anyone helping you
  8. Post Scheduling
  9. Third Party Tools (APPS,  analytics, promotions)
  10. Newsfeed Marketing
  11. Comment as your brand
  12. Profiles limited to 5K friends
  13. Personal information & privacy concerns
  14. Avoid potential issues with FB shutting you down

Beginners Guide to FB

Suggestions & Cautions

  • Page Types
    • Local Business or Place (Brick & Mortar)
    • Company Organization or Brand (better for On-Line)
  • Research your name (same on website & social media)
    • Limitations on changing name (200+ users)
    • Limitations on changing URL (once)
  • Follow Company naming restrictions (compliance)
  • Complete your profile (at minimum)
    • Short description
    • Long description
    • Contact Information
    • Include links to your other social media
  • Be Social (that’s what it’s all about)
    • Post multiple types of information
    • Everybody loves comedy

Headers & Logo

Logo – 180 x 180 (displays 160 x 160)
Page Header –  851 X 315
Event Header – 784 x 295

Timeline Images

Square – 504 x 504
Rectangular – 470 x 246
Promotions/Offers – 1200 x 628

For more detailed image information follow: https://www.facebook.com/PagesSizesDimensions

This information is by no means a comprehensive guide to Pages.  It is meant to assist beginners in getting their Facebook Page up with limited assistance.  For more detailed information check out the link above for image requirements or feel free to contact me for a Social Media quote.

[email protected]

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